Blue is the most useful color in knitwear and most men already know this on some level. It works with navy, which sounds wrong but isn’t. It works with grey, with khaki, with brown leather. A mid blue merino over a white oxford shirt is one of those combinations that looks considered without trying. The problem has always been price, specifically the assumption that getting the weight, the yarn, and the color depth right costs more than most people want to spend on a jumper. We’ve spent time looking for the options that disprove that. What we found were pieces where the fabric has real body, where the blue doesn’t fade into something forgettable after two washes, and where the knit sits properly across the shoulders rather than collapsing into shapelessness by lunchtime. None of these will embarrass you next to something that costs twice as much. That’s exactly the point.

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