Logo Polo Shirts That Quietly Get On With It Archives - Page 2 of 3

Logo Polo Shirts That Quietly Get On With It

The polo shirt with a logo on it is one of those things that can go either way fast. Done badly it reads as branding for its own sake, the kind of chest billboard that shouts about the label louder than it says anything about the man wearing it. Done well, the logo almost disappears into the shirt, present enough to signal quality but quiet enough to let the cut and the fabric do the actual talking. That distinction is what this collection is organized around. We have been looking specifically at polos where the logo sits small and considered, usually chest placed, never oversized, and where the pique or fine knit underneath it is worth wearing regardless of what name is on it. These work for a smart casual summer situation without looking like you tried too hard or spent no time thinking about it at all. The logo is there. It just knows its place.